Hanging Outdoors with Alfred Sung
If there is one name synonymous with Canadian design, it's Alfred Sung. Since the 1980's, Alfred has been creating apparel, fragrances, and home and fashion accessories in his signature timeless elegant style. So when I was invited to a Blogger social event in honour of the new SUNG Outdoor collection, I knew I would be in for a visual treat.
Saul Mimran, Jordin Mimran, and Alfred Sung
Held at the Mimran offices, the collection was featured in a white and airy loft space. Dramatic lighting and creative displays showed the pieces to full effect. It felt more like viewing an art installation than a furniture collection!
I love how they displayed the Madrid lounger on the wall. Its open weave design is sculptural and beautiful. Imagine lounging on that poolside! The stripey Mykonos chaise longue is pretty nifty too.
These white faux wicker chaise longue are part of the Capri collection and available through The Bay department stores. Only $399 each, I think they are a pretty reasonable investment. There is a lot of ugly outdoor furniture out there (why is that?) so to find something attractive, and affordable by a Canadian brand is pretty cool.
The Blackwatch collection was based on Alfred's favourite Blackwatch Tartan pattern. Its made of hand-woven faux wicker on an aluminum frame and so handsome! Its only available during IDS11 this weekend so hurry to the show if you want this gracing your backyard!
My favourite in the collection? The Paris chair, mais oui. I love the preppy gingham check pattern and I'm sure HandyMan would fall for the simple lines and open construction of the piece. Quite a statement chair!
Thanks to Alfred and the Mimrans for hosting an enjoyable event. They really have me craving summer now!
11 comments:
Speaking of Alfred Sung...my first introduction to his designs was by wearing the uniforms that he created for Girl Guides of Canada back in the 1980's...strangely, we girls wore pantyhose to meetings back then. Today, the girls mostly wear jogging pants!
Love that brown and white chair. Now why can't I just have that gorgeous thing? What a fun collection!
Oooo... Lusting that CANE Chair...
Gorgeous stuff! I love a lot of his stuff for Zellers. I will be sad when it's gone!
Filia Arts - I remember when those uniforms came out! And I remember wearing pantyhose! Wow - I just suddenly felt old, lol.
Fantastic outdoor collection -- a huge improvement over what is usually available! Are the Mimran hosts the same family as Joe Mimran? If so...can you say what great style?
Gorgeous! Looks like a wonderful event. I love the chevron printed chair!
InteriorGroupie - yes, Joe and Saul are brothers. Definitely a talented family!
What an opportunity Jennifer...and what gorgeous furniture. This bunch founded Club Monaco didn't they? I remember travelling to Yorkville to pick up my pink and green monogrammed sweatshirt as a teen.
I love how sleek and modern everything is...that last chair is so awesome!
Thanks,some great data here keep up the good work. I actually allow for a more creative comment as I'm a bit out of my depth but I will be checking back here for further updates.
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